The world’s two largest cocoa producers want you to buy their chocolate, not just their beans

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Akinyi Ochieng profiles various West African based chocolatiers in this Quartz Africa piece. A rising African middle class is leading to a larger demand for chocolate, which should increase the continent’s paltry 4 percent share of global consumption, a figure which is more stark when placed against figures that show Ghana and Côte d’Ivoire alone, account for 60% of the world’s cocoa supply. While chocolate candy is a billion dollar industry (Nestlé alone having a revenue that dwarfs the combined GDP’s of Ghana and Côte d’Ivoire), the cocoa farmers only earn an average of 67 cents per day.

All of this is expected to change with the rise of new local chocolatiers. The Ivorian government specifically has introduced tax breaks for chocolate producers. While Ghana has begun to introduce more “luxury” forms of chocolate into the market.

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